We all know that hand applying labels is a massive pain.
We bet the first time that you put a label on your product, you put the label on slowly and carefully… and you looked at the finished product and thought “That’s mine is that!” And we bet you were thrilled to bits. But labelling hacks you off now, doesn’t it?
Because you don’t want to put the label on slowly anymore – you want to get it on and get it on fast. And then, when you stick it on, it doesn’t go on square… so you peel it off… it rips, and you’ve ruined it! So then you have to throw it in the bin, and start again. With a labelling machine, the label goes on accurate, it goes on square, and it goes on fast: every time… the product presentation is perfect.
And then, rather than looking at one perfect item, you can look at 1000 items ready for shelf and go, “Now, that’s my product”.