Our Company

Our company is built around one simple philosophy; to be the most proactive and supportive business in the packaging industry.

If you are the type of person who is looking to find a machinery supplier that you can call a partner, one that understands your needs and is driven entirely by the service and support they offer... we look forward to working with you.

We’re driven by exceptional service and support

We do more than simply sell machines. We offer technical expertise and believe in providing the best customer service in the sector.

To support our customers, we’ve invested heavily in expanding our premises, stock and workforce to ensure we are able to meet even the most demanding specifications. Whatever stage your company is at, we’re focused on working closely with you to identify the best route forward.

Unbeatable history

Take advantage of well over 100 years’ combined experience in the packaging industry.

Tailored solutions

No two companies are the same. We offer bespoke solutions to suit your exact requirements.

High quality machinery

Packaging machinery of the highest calibre to keep your production moving.

Your packaging experts

We’ve provided automated packaging machines for companies in just about every sector. Whatever outcome you’re looking to achieve, we’re sure to provide a solution, whilst nurturing a strong, lasting relationship that will allow you to benefit from our expertise on an ongoing basis.

Our company ethos

The reason we do what we do…because it matters, is, well, because…everything does.

Superior customer care is at the core of everything we do. We know how much your business matters to you, and that’s why we provide solutions that meet your requirements and exceed your expectations.

We aspire to be the most proactive and supportive business in the packaging industry.

When you work with Advanced Dynamics, you’re not just purchasing machinery, you’re investing in your business through efficient manufacturing processes. No matter what your requirements, we’re here to help you every step of the way.

Meet our team

Malcolm Little Executive Chairman
Malcolm Little Executive Chairman

Malcolm is the Executive Chairman of Advanced Dynamics, guiding every aspect of the business he founded 27 years ago. His career began as an apprentice draftsman, creating precise engineering drawings, before moving into sales a path that inspired him to start his own company and grow it into the success it is today.

Each morning, Malcolm begins with a health shake at home, followed by a coffee, a carefully chosen suit, and polished shoes. He makes it a priority to catch up with everyone in the team, believing that staying connected is essential to effective leadership. Colleagues describe him as friendly, trustworthy, and fair, whilst all agree that he is a larger-than-life character.

Outside the office, Malcolm enjoys the gym, keeping up with politics and current affairs, and dining out with his wife, whether a casual meal or a full wine-and-dine experience. His combination of experience, integrity, and personality continues to shape both Advanced Dynamics and the people who work there.

Tom Smith Managing Director
Tom Smith Managing Director

Tom has been with Advanced Dynamics for 10 years and serves as Managing Director, overseeing every element of the business and bringing dedication, strong leadership and a personal touch to the role. His decades of sales experience and directorial responsibility, coupled with his extensive knowledge of the packaging industry provide a strong foundation for his position and future growth plans.

Colleagues describe Tom as funny, committed and humble, earning him respect and admiration across the company.

Outside the office, Tom enjoys outdoor activities such as motorbike rides, walking, and hiking. He also values time with his wife and children, using weekends to relax, explore and enjoy quality family moments. His energy, dedication, and approachable nature make him both a capable leader and a relatable presence within the team.

Grant Gomersall Sales Manager
Grant Gomersall Sales Manager

Grant joined Advanced Dynamics as Sales Manager in September 2025, bringing with him experience from well-established global organisations. With a strong focus on growth and strategy, he has quickly become a driving force within the team.

Each morning, Grant kicks off the day by making drinks for the upstairs team before diving into emails, enquiries, and follow-ups to maintain strong momentum. Colleagues describe him as driven, confident, and strategic, someone who sets a clear direction and knows how to get there.

Outside the office, Grant is much more laid back. He loves spending time with his family, follows Formula 1 and is currently restoring a classic Mini. He also enjoys going out for meals and drinks. His blend of ambition, expertise and down-to-earth energy makes him a dynamic presence at work and an easy-going one at home.

Vicky Kershaw Executive Assistant
Vicky Kershaw Executive Assistant

Vicky brings order, energy and personality to the team. For the past four years, she has been a vital part of Advanced Dynamics, supporting the business as an Executive Assistant while confidently managing sales administration and finance tasks. Beginning her career at 16 in the legal sector, she soon realised her strengths were best suited to a fast-paced, multi-skilled role, making the EA position the perfect fit.

Her mornings begin with a strong brew, which she jokes is essential for operating at full speed. Colleagues describe her as adaptable, chatty and a self-confessed perfectionist who keeps everything running like clockwork. And, of course, she’s known for never missing her Thursday shopping trips.

At home, Vicky is much the same, warm, lively and full of energy. She spends her weekends relaxing with her daughter and family, squeezing in a Primark visit whenever she can. Her combination of organisation, personality and reliability makes her a highly valued team member and a reassuring presence for both colleagues and customers.

Stewart Mansell Engineering Manager
Stewart Mansell Engineering Manager

Stewart is the kind of Engineering Manager you can trust behind any product or service. With 25 years of experience, he has grown from a hands-on technical engineer into a senior engineering leader, combining deep expertise with an approachable, reassuring style. Over the past decade, he has become a central figure in the company, valued for his blend of technical skill and genuine leadership.

Each morning, Stewart opens the workshop, grabs a coffee, and checks his emails, setting a calm, organised tone for the day ahead. His energy is well known; he’s often heard singing enthusiastically around the workshop, not always in tune, but always lifting the team’s spirits. Colleagues describe him as cheerful, musical and easy to approach.

Outside of work, Stewart enjoys unwinding with a drink, listening to music and keeping life light-hearted. His mix of professionalism, humour and warmth makes him not only an inspiring leader, but also someone whose presence strengthens the team and enhances the work delivered to customers.

Vanessa Lewis Sales Executive
Vanessa Lewis Sales Executive

A dedicated member of Advanced Dynamics for 14 years, Vanessa has grown with the business since starting out in Sales and Accounts Administration. Through hard work, commitment and a natural ability to support those around her, she has steadily progressed into her current role, becoming a true cornerstone of the team.

Each morning, she kicks off her day with a quick trip to the kettle before diving into her emails and diary, ensuring she’s fully prepared for upcoming customer visits. Her colleagues affectionately describe her as the office “mother hen”, nurturing, knowledgeable and forthright, qualities that make her both respected and relied upon.

Outside of work, Vanessa enjoys evening walks, catching up with family and getting stuck into a bit of DIY at home. Her warm personality, wealth of experience and steady presence make her an invaluable and respected part of Advanced Dynamics.

Daniel Cunningham Installation Manager
Daniel Cunningham Installation Manager

Danny has been an important part of Advanced Dynamics for eight years and now leads the Install team with a calm, hands-on approach that keeps projects running smoothly. Starting as a maintenance electrician through an apprenticeship and later working as a service engineer at Spooner’s, he brings a depth of technical experience that customers can rely on.

His day begins with a coffee and a laugh with the team, fitting for someone colleagues describe as chilled, full of character and genuinely funny. Danny has a natural ability to keep the team relaxed, motivated and in good spirits, even during the busiest periods.

Outside of work, he enjoys golfing, relaxing with a beer and spending quality time with his family. His combination of experience, personality and steady leadership makes him a highly valued team member and someone customers can trust.

Damon Coleman Technical Support Engineer
Damon Coleman Technical Support Engineer

Damon has been a key member of Advanced Dynamics for ten years, bringing a lifelong passion for engineering and a hands-on approach to every project. He began his career in maintenance and steadily worked his way up, earning a reputation for skill, reliability and dedication.

His day starts with a pot of tea and a playful shout to the team before diving into the day’s tasks. Colleagues describe him as energetic, enthusiastic and a true team player, someone who motivates others while keeping the mood light.

Outside of work, Damon channels his creativity in the workshop he built at home and enjoys spending time with his grandkids. He also never misses a good Sunday dinner. His mix of expertise, humour and commitment makes him not only a valuable team member, but also a memorable and energising presence in the workshop.

Jack Wade Projects Engineer
Jack Wade Projects Engineer

Jack has been a valued member of Advanced Dynamics for 11 years, beginning as an apprentice and steadily progressing through technical support to his current role as Project Engineer.

His mornings start with a coffee, a check of emails and navigating the day’s traffic. Colleagues describe him as reliable, helpful and always willing to go the extra mile. Known for his playful sense of humour, Jack keeps the team motivated and the workplace lively.

Outside of work, he enjoys weekend walks, football, meals out and spending quality time with his little dog. His combination of experience, dedication and fun personality makes him a well-liked and highly valued member of the Advanced Dynamics team.

Jack Crowther Senior Technical Support Engineer
Jack Crowther Senior Technical Support Engineer

Jack has been a key part of the team since 2016, building his career from the ground up. Starting as a 16-year-old apprentice in food manufacturing, he later moved into factory work before discovering his talent and passion for technical support. His steady growth within the company has earned him a respected senior role.

Jack’s day begins with a coffee before he heads out to customer jobs, bringing the same energy, reliability and friendliness that define his approach. He’s known for being smiley, helpful and always up for a laugh, qualities that make him great to work with and a reassuring presence for customers.

Outside of work, Jack enjoys unwinding with a drink and taking peaceful walks with his dog, embracing the simple moments that matter most. His combination of technical know-how, positivity and down-to-earth character makes him not only a valued member of the team, but someone customers feel confident relying on.

James Shaw Spares and Warehouse
James Shaw Spares and Warehouse

For the past nine years, James has been a versatile and reliable presence at Advanced Dynamics, the person everyone trusts to handle a wide range of tasks and keep operations running smoothly. With a background in plumbing and home renovation, he brought strong practical skills and hands-on problem-solving abilities that quickly made him a go-to figure across the company.

James starts his day by logging in, reviewing priorities and identifying the most important tasks, ensuring workflow stays organised and on track. Colleagues affectionately describe him as “Santa, but less jolly,” a nod to his dependability and the friendly, approachable attitude he brings to the workplace.

Outside of work, James reveals a creative and adventurous side. He enjoys crafting, experimenting with making his own alcohol and regularly pushes himself beyond his comfort zone. His blend of reliability, curiosity and quiet resourcefulness makes him not only a key member of the team, but someone whose dedication and character shine through in the quality of service delivered to customers.

Jedd Kedzierski Technical Support Engineer
Jedd Kedzierski Technical Support Engineer

Jedd has been part of Advanced Dynamics for five years, starting as an apprentice and growing into a confident, capable Technical Support Engineer. He begins each day with a coffee before diving into supporting the team and customers with energy and focus.

Colleagues describe him as “beautiful, good-looking, and funny,” a description he wears with pride. His bubbly personality makes him approachable and fun to work with, and that energy carries over into his life outside the office.

Outside work, Jedd enjoys exploring property investment and catching up with friends. His humour, dedication and vibrant personality make him a valued member of the team and someone colleagues genuinely enjoy working alongside.

Conor Linegar Technical Support Engineer
Conor Linegar Technical Support Engineer

Conor has been a key member of Advanced Dynamics for five years, supporting the business through installs, machine servicing, customer training and technical calls. After a brief stint studying electrical engineering at college, he chose hands-on experience, working in a labour role before joining AD as an apprentice and steadily building his skills.

His day starts with a coffee and a review of the schedule, helping him stay organised and productive. Colleagues describe him as helpful, funny, and kind, someone who makes the team’s day smoother and more enjoyable.

Outside of work, Conor is relaxed and easy-going, spending quality time with his family and girlfriend. His combination of technical skill, approachability and steady presence makes him a valued and well-liked member of the technical support team.

Adam Barrett Technical Support Engineer
Adam Barrett Technical Support Engineer

A valued member of Advanced Dynamics for five years, Adam supports the business across installs, service and maintenance. After studying Design Technology at school, he joined AD and has steadily built his skills and expertise within the team.

He starts each morning with a coffee, setting himself up for a productive day. Colleagues describe Adam as reliable, helpful and punctual qualities that carry through into every aspect of his life.

Outside of work, Adam enjoys football, darts, a few drinks and spending quality time with family and friends. His consistency, dedication and approachable nature make him a trusted and well-liked member of the AD team.

Ben Taylor Technical Support Engineer
Ben Taylor Technical Support Engineer

Ben is one of the newest members of the Advanced Dynamics team, and although he joined only recently, he has already made a strong positive impression. After completing his GCSEs, he jumped straight into engineering with AD, eager to learn, contribute and grow within the company.

His mornings usually start with a hot chocolate, giving him the perfect warm boost before diving into the day’s tasks. Colleagues describe Ben as hard-working, funny and always willing to help, making him a natural fit for both the technical team and the wider AD family.

Outside of work, Ben enjoys trips to the pub, spending time with family and friends and staying active in sport, particularly football and darts, which feed his competitive side. Though early in his AD journey, Ben’s enthusiasm, reliability and humour have already made him a valued and welcome presence within the team.

Molly Smith Account Clerk / Administrator
Molly Smith Account Clerk / Administrator

Molly is one of those people who brings instant warmth and energy to the workplace. For the past seven years, she has been a key part of Advanced Dynamics, transitioning from catering and cleaning into an administrative role where she quickly became an essential member of the team. She’s valued for her reliability, positivity and the upbeat atmosphere she naturally creates.

Her day starts with a coffee and a quick scan through her emails to organise the tasks ahead. Colleagues describe her as loud, friendly and delightfully ditzy, in the most charming way, adding light-heartedness to the office while keeping everything running smoothly.

Outside of work, Molly balances her busy role with time spent with her children and friends. She enjoys a glass of wine, hitting the gym and embracing life with the same enthusiasm and warmth she brings to her job. Her blend of personality, dedication, and approachability makes her a standout team member and someone customers instantly feel comfortable with.

Emma Scott Engineer Coordinator
Emma Scott Engineer Coordinator

Emma has been with Advanced Dynamics for two years, moving from her previous role as Planning Manager into her current position as Engineer Coordinator, where she also takes on a variety of additional tasks. She chose to work for a smaller business where she could make a meaningful impact.

Colleagues describe her as organised, helpful and bubbly, always bringing energy and positivity to everything she does.

Outside of work, she enjoys spending time with her little boy, going on walks, dining out and socialising with friends. Friendly, approachable and full of enthusiasm, Emma’s warmth and dedication make her a motivating presence for colleagues and a valued member of the team.

Steve Thompson Finance Manager
Steve Thompson Finance Manager

Steve brings a steady, reassuring presence to Advanced Dynamics as Finance Manager, a role he’s held for the past 18 months after many years of experience in the finance world. His mornings begin with his signature two-coffee routine: one to wake up and one to fully get going, followed by a peaceful drive to work when traffic allows.

Colleagues describe him as laid-back, witty and unflappable. Steve often compares himself to a swan, calm and effortless on the surface but working with focus and purpose beneath. It’s an approach that makes him easy to talk to while still delivering the precision and reliability expected from the finance side of the business.

Outside of work, Steve enjoys spending time with his wife and sons, especially watching his boys play football at the weekends. His blend of professionalism, warmth and relaxed confidence makes him a highly valued member of the team.

Rob Wilson Commercial Manager
Rob Wilson Commercial Manager

Rob has been with Advanced Dynamics for two months, bringing extensive experience from the electronic manufacturing sector and a strong background in quotation sales. His diverse career provides him with a practical understanding of business operations, which he now applies in his role as Commercial Manager.

Each morning, Rob starts the day with a tea and a quick check of emails, preparing for a productive day ahead. Colleagues describe him as trustworthy, helpful and always ready with a laugh. Known for his playful sense of humour, he keeps the team’s spirits high.

Outside of work, Rob enjoys spending time with his family, cooking and going out for meals and drinks. His energy, positivity and approachable nature make him an inspiring and valued member of the Advanced Dynamics team.

Iesha Evans Social Media Marketer
Iesha Evans Social Media Marketer

Iesha is one of the newest members of the Advanced Dynamics team, joining as our Content Creator and taking the lead on all things marketing. Before stepping into the world of content, she began an apprenticeship in electrical engineering. Although she enjoyed the technical side, after eight years she chose to follow her passion for creativity and pursue a career in content creation and social media.

Her mornings start with checking emails and planning the day ahead, whether that involves filming new machinery videos, developing future content, or brainstorming fresh ideas. Colleagues describe Iesha as super friendly, approachable and full of enthusiasm. She’s also confident in front of the camera and can strike a pose whenever needed!

Passion, ambition and a sense of humour is all it takes

We are nothing without our colleagues. The goal at Advanced Dynamics is to lead our people beyond where they thought possible. If you have a desire to grow, to develop, to be better and to succeed, contact us now for current opportunities.

AD Letters

Exceed your expectations

Give us the opportunity. Allow us to demonstrate what we believe makes us different, to show you why working with a partner is infinitely better than working with a supplier.

Tom & Vanessa from Advanced Dynamics